Hulu Animayhem
July 2023
To celebrate Hulu’s robust adult animation content, we invited fans into their favorite shows with Hulu Animayhem: Enter the 2nd Dimension during San Diego Comic-Con 2023.
In addition to life sized sets, the four-day experience included a 14m projection dome, a 55’ tall inflatable replica of the Planet Express HQ, and nominated “Best Free Swag at SDCC 2023”
- 2D Animayhem backpacks and pin sets.
RESULTS
Won two Bronze Clios in Experiential and Fan Engagement
Attendees: 15,000+
PR Impressions: 4B+
Social Impressions: 28M+
Event Production and Experiential Agency: 3CS
Creative Agency: Campfire
Responsibilities: Signage design, environmental graphics, graphic props,
graphic file prep, print shop visit for review, vendor communications,
on-site styling and support
Experience
Animayhem took characters through five different areas to feature ten different adult animated shows on Hulu. All characters, signage, and graphic props had to be designed, prepped, approved from the shows, and placed on site.
Solar Opposites
For Solar Opposites, I was tasked with re-creating a floor from the show featuring an assortment of wrappers!
The Great North
The mountain backdrop had to be re-created from screenshots provided by the show and broken up to form a curve in the dome.