Hulu Animayhem
July 2023
To celebrate Hulu’s robust adult animation content, we invited fans into
their favorite shows with Hulu Animayhem: Enter the 2nd Dimension during San Diego Comic-Con 2023.
In addition to life sized sets, the four-day experience included a 14m projection dome, a 55’ tall inflatable replica of the Planet Express HQ, and nominated “Best Free Swag at SDCC 2023”
- 2D Animayhem backpacks and pin sets.
RESULTS
Won two Bronze Clios in Experiential and Fan Engagement
Attendees: 15,000+
PR Impressions: 4B+
Social Impressions: 28M+
Event Production and Experiential Agency: 3CS
Creative Agency: Campfire
Responsibilities: Signage design, environmental graphics, graphic props,
graphic file prep, print shop visit for review, vendor communications,
on-site styling and support