Hulu Animayhem Factory
July 2024
To celebrate Hulu’s robust adult animation content, we invited fans into their favorite shows with Hulu Animayhem Factory during San Diego Comic-Con 2024.
Fans were invited to embark on a factory tour and explore ten different shows - from Family Guy to The Simpsons - featuring physical, digital and physi-digital games, interactions and prizes that captured the essence of each show as well as the spirit of the overarching Animayhem brand.
RESULTS
Media Impressions: 4.8B
Attendees: 11,000+
Major press stories: 90+
Event Production and Experiential Agency: 3CS
Creative Agency: Campfire
Responsibilities: Print signage, digital still screens, environmental graphics, graphic props, all file prep, character cutouts, vendor communications, on-site styling and giveaway support
Entry
All character cutouts had to be extracted from the keyart, sized (and approved by each of the ten shows), prepped, then printed and placed on-site.
Experiences
Each of the ten shows had a special experience for fans which also included more character cutouts, set wall graphics, and little easter eggs for die-hard fans.
Signage
Playing into the factory experience, all print and digital signage was designed to feel in-world.