Hulu Animayhem Factory
July 2024
To celebrate Hulu’s robust adult animation content, we invited fans into
their favorite shows with Hulu Animayhem Factory during
San Diego Comic-Con 2024.
Fans were invited to embark on a factory tour and explore ten different shows - from Family Guy to The Simpsons - featuring physical, digital and physi-digital games, interactions and prizes that captured the essence of each show as well as the spirit of the overarching Animayhem brand.
RESULTS
Media Impressions: 4.8B
Attendees: 11,000+
Major press stories: 90+
Event Production and Experiential Agency: 3CS
Creative Agency: Campfire
Responsibilities: Print signage, digital still screens, environmental graphics, graphic props, file prep, character cutouts, vendor communications, on-site styling and giveaway support