Sports Illustrated
Swimsuit Launch
May 2023
To celebrate the Sports Illustrated Swimsuit 2023 Launch, we created
a two-city, multi-day experience for models, influencers, press & consumers to enjoy, kicking off in NYC, and finishing off in Florida.
The festivities started with a launch event in NYC featuring all four cover models – Brooks Nader, Kim Petras, Martha Stewart and Megan Fox. The fun continued in Florida with a VIP event prior to a Kim Petras performance, a VIP brunch for models & influencers, and a two-day SI Swimsuit Island ticketed consumer event.
Event Production and Experiential Agency: 3CS
Responsibilities: Signage design, step & repeat prep, mockups,
collage walls, furniture/decor/display sourcing, graphic file prep,
vendor communications,
on-site styling and support