Liquid I.V. F1

November 2025
To promote some of their latest sugar-free flavors, Liquid IV. showed up at Formula 1 Las Vegas.

With four separate footprints, (1) 30’ x 40’, (2) 10’ x 10’s and (1) self-serve bar, guests were invited to try mocktails featuring sugar-free flavors, compete for the fastest time to change a tire, get their very own Radio Readout, and test their reaction time.


Experiential Agency: NVE
Creative Director: Melissa Gamwell
Art Director: Ivan Puerto
Experiential Designers: David Touch
Photographer: xx

Responsibilities:
  • Ideate, create and produce files for build graphics, print signage, BA uniforms, and branded items such as cups, napkins, and hats
  • Update mockups on builds, BA uniforms and branded items








Social Content



Influencers that stopped by the bodega included Amaya and Miguel from Love Island, The Sign Guy and image architect and stylist, Law Roach.






©2025Nikka BacalzoGraphic Designer