Nikka Bacalzo


  1. Liquid I.V. Bodega
  2. VS PINK Influencer Trip
  3. Hulu Animayhem Factory
  4. VSPink College Tour
  5. Hulu Animayhem -
    Enter the Second Dimension
  6. Disney+ The Santa Clauses S2
  7. Sports Illustrated Swimsuit Launch
  8. VS PINK Spring Campaign Launch
  9. NEON x Hulu Self Reliance
  10. Mike’s Hard Freeze House
  11. Impact Lab
  12. After Hours

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Liquid I.V. Sugar-Free Bodega

September 2025
To celebrate Liquid I.V’s latest launch of Sugar-Free products, we invited influencers and consumers to “ditch the glitch” in the form of a bodega during New York Fashion Week. 

Guests arrived into a “glitch grocer” full of faux products like braig fog room spray and crash out crunch cereal then were invited to try the new sugar-free energy product within the “good grocer”.

Guests stepped into a brighter and more energizing space complete with a dj, skeeball, custom mocktails, exclusive Jeff Staple x LIV merch and a change to record a crash out confessional.


Experiential Agency: NVE
Creative Director: Jen Kadragich
Art Director: Ally Zizzo
Experiential Designers: Haena Yoo, Joseph Chung
Photographer: Erin Murphy

Responsibilities:
  • Create and produce build graphics and final print files for the bodega including rails, stickers, posters, and floor graphics.
  • Create and produce digital graphics for a custom ATM
  • Design and produce final print files for all print signage and menus







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Influencers that stopped by the bodega included Amaya and Miguel from Love Island, The Sign Guy and image architect and stylist, Law Roach.






©2025Nikka BacalzoGraphic Designer
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